Recent content by pragyashrestha

A lot depends on your industry, I guess. In some fast-moving fields, maybe it is mostly for short promotions. But for a local service business, running search ads all the time could be a core part of how they get new customers. So whether it's short or long term really comes down to what you're...

Before spending any money, a business owner should get good at understanding their customer. This means knowing exactly what problems their customers have and what words they use to search for solutions online. If you can see your business from your customer's point of view, you can create...

Hey! I'm Pragya Shrestha from Kathmandu, Nepal. I'm a chill and curious person who loves to enjoy life one moment at a time. Whether it's hanging out with friends, binge-watching a good series, or just strolling through the lively streets of Kathmandu, I try to find joy in the little things...