Recent content by Dracula

Digital marketing is a broad category, so anything online fits under it. Social media is obviously part of that since platforms like Facebook, LinkedIn, and TikTok are internet based. But the real question is whether businesses should treat social media as its own specialty or just lump it in...

I think the core feature is the shared memory across all platforms. In a true omnichannel system, the left hand always knows what the right hand is doing. The customer service team can see your recent website searches, and the marketing emails you get are based on what you've looked at in the...

Iam Dracula