Recent content by Chisom

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    Ask What is the importance of engagement rate in digital marketing?

    Engagement can also show you when your content strategy needs fixing. If numbers drop suddenly, something changed. Maybe the algorithm shifted, maybe your posting schedule is off, or maybe the content got stale. Watching trends over weeks and months gives you early warnings before things get bad.
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    Ask How can I keep people from skipping my ads?

    One thing that helps is starting with the problem instead of your solution. People relate to problems they have, so if you open with something they're struggling with, they're more likely to keep watching to see if you can solve it. Don't spend ten seconds on branding or transitions. Jump...
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    Ask Why do I need digital marketing strategies instead of just posting randomly?

    Posting randomly might seem fun at first, but it usually ends up confusing your audience. One week you're promoting your business, and the next week you're posting unrelated content. A digital marketing strategy keeps everything connected. It guides what you post, how you say it, and how often...
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    Ask Which one will you choose between pull and push digital marketing strategies?

    Pull requires patience and consistent effort before you see real results, but those results tend to stick around longer. Someone who found you through search or a recommendation is usually more interested than someone who just saw your ad pop up while they were doing something else.
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    About me

    My name is Chisom, I'm 22 years of age. I'm currently still a student and not working yet. I live in Onitsha, Anambra state.
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