Anthony Joshua's latest activity
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Anthony Joshua replied to the thread Ask How do you determine which digital marketing metrics matters most for your business?.For me, the key is working backwards from the desired outcome. First, I ask what success looks like for the business. Then I choose... -
Anthony Joshua replied to the thread Ask How do I use digital marketing to understand the customer journey better?.Digital marketing can show a lot about what customers do before they buy something. Looking at website visits, social media engagement...
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Anthony Joshua replied to the thread Ask What are some common digital transformation mistakes to avoid?.One of the biggest mistakes is focusing on technology before understanding the business problem. Many companies invest in new tools and...
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Anthony Joshua replied to the thread Ask Does position based attribution matter in digital marketing?.Yes, position-based attribution can matter because it gives credit to both the first and last touchpoints in a customer's journey. The...
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Anthony Joshua replied to the thread Ask Why do some Google ads get many clicks but very few of those clicks turn into sales?.Traffic alone does not guarantee customers. An ad can receive plenty of clicks from people who are curious but not ready to buy. For...
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Anthony Joshua replied to the thread Ask How do you learn from the mistakes of experienced digital marketers without making those mistakes yourself?.Honestly, the best way to learn from experienced marketers is to focus more on why things failed instead of copying what worked. A lot...
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Anthony Joshua replied to the thread Ask What is the right way to communicate a Google Ads budget increase to a skeptical client?.The right way is to connect the budget increase directly to performance data, not opinions. I would show what the current budget is...
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Anthony Joshua replied to the thread Ask What is the difference between a Google Ads campaign that scales well and one that hits a ceiling?.Google Ads campaign that scales well usually has strong fundamentals: solid keyword intent, high-quality landing pages, and good...
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Anthony Joshua replied to the thread Ask What is the role of video transcripts in digital marketing?.Transcripts improve user experience because they allow people to quickly scan through video content instead of watching everything. This...
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Anthony Joshua replied to the thread Ask How does using AI affect my digital marketing content quality?.Using AI can improve content quality if it is used the right way. It helps with ideas, outlines, and faster writing, especially when you...
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Anthony Joshua replied to the thread Ask Does working at a marketing agency burn you out faster than going freelance?.The answer probably depends on the person. Someone who prefers stability may find agency work easier because income is predictable...
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Anthony Joshua replied to the thread Ask Is it possible to learn digital marketing completely for free?.Yes, it is definitely possible to learn digital marketing for free. There are countless free resources available online, including...
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Anthony Joshua replied to the thread Ask What is the best free course to learn the basics of digital marketing?.Learning from a single course is helpful, but combining a few free resources often gives a better understanding. Platforms such as...
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Anthony Joshua replied to the thread Ask How do digital marketers approach SEM campaigns when competing against a market leader with a huge budget?.Competing with a market leader is rarely about matching their budget. Most successful marketers focus on being more targeted instead...
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Anthony Joshua replied to the thread Ask Why does my email campaign suddenly start going to spam?.Something that can cause this problem is sending emails to people who never actually wanted to join the mailing list. When recipients...