Anthony Joshua's latest activity
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Anthony Joshua replied to the thread Ask Is digital marketing something that gets more expensive as a business grows?.For real, digital marketing usually becomes more expensive as a business grows, but that does not always mean it becomes less... -
Anthony Joshua replied to the thread Ask Should I use FOMO in marketing campaigns?.I think FOMO can work well in marketing when it is used carefully and honestly. Limited-time offers, low stock alerts, or special...
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Anthony Joshua replied to the thread Ask What is the digital marketing term for 'Cost Per Acquisition'?.I think CPA is one of the most important metrics in paid advertising because it helps marketers know if a campaign is profitable or...
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Anthony Joshua replied to the thread Ask How do you handle online crises?.When I handle online crises, I first try not to react too fast. I check what is actually happening and gather the facts before saying...
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Anthony Joshua replied to the thread Ask How do you train chat box to handle customers complex questions?.Training a chatbot to handle complex questions starts with feeding it real examples of customer questions and good answers. If I only...
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Anthony Joshua replied to the thread Ask How do you use local advertising to reach more customers?.Local advertising works best when it focuses on people near the business. Simple things like location based social media ads, local...
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Anthony Joshua replied to the thread Ask How do you use mobile marketing to reach e-commerce customers?.Speed matters a lot in mobile marketing. If a website loads slowly or looks bad on smaller screens, many people leave immediately. Good...
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Anthony Joshua replied to the thread Ask How do you use video marketing to promote your e-commerce products?.Video marketing works very well for e-commerce because people can see the product in action before buying. Short videos showing how the...
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Anthony Joshua replied to the thread Ask How do you use social media to promote your e-commerce products?.social media promotion works better when the content feels useful or entertaining instead of looking like pure advertising all the time...
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Anthony Joshua replied to the thread Ask How can I repurpose one piece of content across different digital channels?.One of the easiest ways to repurpose content is to start with one strong main piece, like a blog post or video, then break it into...
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Anthony Joshua replied to the thread Ask What is the relationship between ad relevance and landing page experience in Google Ads quality score?.Really, ad relevance and landing page experience work closely together inside Google Ads quality score. If the ad talks about one thing...
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Anthony Joshua replied to the thread Ask Is there a risk of showing paid search ads to the wrong audience in Google Ads digital marketing campaigns?.Yes, there is always a risk of showing paid search ads to the wrong audience if the targeting is too broad or not properly optimized...
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Anthony Joshua replied to the thread Ask How do digital marketers set realistic conversion goals for a new paid search campaign?.To be honest, setting realistic conversion goals for a new paid search campaign starts with looking at past data if any is available. If...
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Anthony Joshua replied to the thread Ask Can digital marketers run Google Ads campaigns without a dedicated budget approval process?.Normally, digital marketers can run Google Ads without a dedicated budget approval process, but it becomes risky very quickly if there...
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Anthony Joshua replied to the thread Ask Is it a good idea to run Google Ads campaigns without any audience layering in digital marketing?.Normally, audience layering helps narrow down who sees the ads. For example, combining keywords with remarketing audiences or interest...